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More Services / HR-branding / ASSESSMENT OF THE HR-BRAND

ASSESSMENT OF THE HR-BRAND

  • Audit of HR-processes which influence perceptions
    of an employer’s brand (incentives, engagement, leadership, etc.)
  • Interviewing (and/or giving questionnaires to) employees (groups/sampling/all) – adhering to the company’s culture, the mission, objectives and expectations
  • Determining target audiences and their characteristics
  • Focus groups with internal and external target audiences
  • Benchmarking
  • Assessing the effectiveness of the internal and external promotion of the HR-brand
  • Giving questionnaires to candidates
  • Opinion polling in higher education institutions
  • Analysis of the company’s information field (Media, social networks, careers days, website)

Project length: from 2 months.


 
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